Are they effing kidding with this shit? NEC Corp. is trying to appeal to "working women" with a pink, crystal-Hello-Kitty-adorned laptop. "PC users now tend to be men, but we're hoping to attract women with this product," says company spokesman Shinya Hashizume.
So there you have it. The way to attract women to a product is to 1)make it pink, 2)make it sparkly, and 3)put cartoon cats on it. Why? Because in the minds of patriarchal assbags everywhere, "women" are indistinguishable from "girls." And cats.
2 comments:
How ugly! I wouldn't buy this just because it is pink and has a sparkly cat on it. I'm 52, not 10. Like women would use this in a business environment - or any other environment for that matter. How stupid and completely out of touch marketing can be!!
While I actually do like the color pink there is no way in hell I would ever buy or use this patriarchy-building/women-demoralizing piece of propaganda. Plus, where are they getting their information that women don't use computers?!!? And what woman is actually going to go through this thought process:
"I don't really know anything about how to use a computer - all that high tech stuff just makes my head spin - but look at that adorable pink, jewel-encrusted, Hello Kitty laptop! It's so cute I think I might just buy it. And then I might even learn to use it. Maybe. I haven't decided yet. But look at how CUTE it is! It would look great next to my make-up table."
Seriously.
Post a Comment